The powerful and ever-dominate search engine most of us know as Google has started a program called”Google Local Business Center.” Even though this program has been in existence for just a little while, many individuals have yet to realize this, or fail to understand the real power and importance that these listings may have on their business. A lot of people are missing a couple of important factors in this brand new marketing medium which might help excel their business past their competition.
The very first thing that stuck out to me personally about Google Local Business Listing is that they normally appear at the peak of the search engine result page, above the natural search engine listings! This is just like getting sponsored or PPC outcomes like Google AdWords, except free of charge! Google”scraped” this information to start with in their massive database of web pages that they generally crawl. They gathered the data by relating the website’s subject and any listed physical addresses which were posted on these web pages. They also cross-referenced the information with other authority websites’ databases to match information and make sure it was correct.
If for any reason your business or site doesn’t show at Google Local Business Listings, don’t worry. Google has made it super-easy that you go in and create your own listing for free! Do a fast search for”Google Local” and you’ll find it quick. In case your business and website is already listed, rank tracker api but you’d like to change or edit the information listed, you can achieve this as well by”claiming” your listing. To maintain your listing Google will need to verify your physical address or business phone number by a procedure explained on their site.
One you have created or claimed that your Google Local Business Listing you can go in and alter your description, pick distinct business categories or solutions, establish your business hours, and you may even produce coupons with expiration dates to assist urge customers to buy your services or products! One other great thing about the Google Local Business is that it is tied in with Google Maps and reveals the location of your business on the map! You may even handle your listing and edit the location on the map if for some reason it’s showing in the incorrect site. The ability of this application on the local search engine marketing results is absolutely phenomenal!
Yahoo and BING (previously MSN) have comparable kinds of local business listings you should take advantage of. A business can never find enough advertisements. Even if you just happen to be among the lucky ones with more business than you can handle, you should be thankful first of all, and secondly you can’t when things will change so it is always great to maintain your marketing. Some say that the best advertising is free advertisement and I could not agree more, especially when it comes to these new local search engine marketing methods.
Myself and my business partners agree that these kind of local search results will be replacing the telephone book. That may be a pretty bold statement, but with the way that technology has been progressing rapidly over the past two decades, it’s difficult to deny that we’re moving increasingly to a”paperless” world. Even if the search engines do not fully replace the phone books, there is not any doubt that the amount of people using computers to seek out local services and products that they need is increasing every day. Don’t fall behind your competitors by not being listed in search engines. Dominate your market by using local search engine marketing.