As I’ve distributed to you previously, you can find quite a few video sharing platforms offered to us these days. And yet, YouTube still remains the number one site since it has the largest community.
YouTube even offers several free and easy to use tools which you may access right in your YouTube channel. This makes it simple for you yourself to promote your business and raise your visibility online.
This is a quick summary of 5 tools which will play an integral part in your YouTube marketing strategy:
#1: Video Analytics
YouTube lets you look at video analytics for the videos on the site and even to download more advanced reports which can be imported into Excel YouTube Vanced. You are able to view data for many date ranges, world views from YouTube Insight, world referrers, and video demographics. It’s easy to determine your viewers’ages, gender, location and to determine how popular each of one’s videos are with this information. And do you know what? It’s free!
Simply click the little graph button next to the amount of video views on many YouTube videos.
Tags – I like to consider them as keywords – are an important section of optimizing your video for search engines. Pay close focus on the tags you use for every video and ensure that your tags are highly relevant to your content.
A good way to produce effective tags is to begin a search within YouTube for the topic and see what terms pop up in the drop down box. Those terms which are popping up are ones that you realize are already being searched within YouTube, so they are great to make use of as tags as well.
Take it a step further and select a few videos which are saturated in the rankings for the tags you want to use and see what additional tags they are using. If these keywords are appropriate for the topic also, utilize them!
Using keywords in your title can be VERY essential for SEO purposes. Use those keywords in your title which you KNOW you audience is looking for.
#3: The Share Button
It could sound too simple, however, ALWAYS tell your viewers to click the share button and share your videos. YouTube allows viewers to share videos via embedding, tweeting, sharing on Facebook, or simply just e-mailing the video link. Gmail users may also play YouTube videos right inside their e-mail. The Google Plus link lets you watch videos with friends by using the hangout feature as well.
Although every one of these feature are immediately next to your video, you STILL need certainly to encourage viewers to accomplish the sharing. They’re distracted and likely won’t think of carrying it out themselves.
#4: Upload a Transcript of one’s Video to YouTube
This is where you are planning to be so happy you wrote a script!
You may already know, the audio portion of one’s video cannot currently be indexed by Google or YouTube for SEO purposes. The technology simply doesn’t exist right now. I do however recognize that that technology is being developed even as we speak.
In the meantime, here is a nifty trick you need to use to boost your visibility.
You are able to upload a transcript along with your YouTube video. Google and YouTube will index everything within your transcript so ensure it’s keyword rich.
#5: YouTube’s Promoted Videos
Google, one of many top online advertising platforms, has integrated its marketing platform with YouTube as well. Well, they own YouTube, so duh!
YouTube’s Promoted Videos feature helps you attract customers, viewers and subscribers to your business, organization, or video channel by displaying your video ad against relevant search results and related video content on YouTube.
This is a great method to catch the eye of potential customers who might be thinking about your service or product. You will end up most reliable if you use attention-grabbing titles in your videos to attract the interest of potential customers.
YouTube alone can greatly influence the success of one’s social media marketing campaign; however additionally, it works well with Facebook and Twitter. With the numerous great tools offered, if you aren’t using YouTube included in your marketing, you’re missing out on an incredible method to attract new customers.
Lynn Ruby helps entrepreneurs understand internet marketing using plain-old, ordinary everyday language and helps them DO internet marketing with integrity and effectiveness to allow them to say “Yes – my internet marketing makes me money AND I feel well about it!”