1. As you begin to consider getting a web site, consider these things:
· Goals – What precisely do you intend to communicate to your visitors or to accomplish? What outcome can make you feel that the site is a success?
· Audience – Using what exact sets of people are you attempting to communicate?
· Content – What forms of material could your website provide that will both attract your audience and meet your goals?
· Resources – Just how much time and money can you dedicate initially and with time to create and maintain your website?
A web site is a web site is a website site. However, the sort of site that’s built for you can have a certain purpose. Defining the sort of site determines the features it has. If you will want site that lets visitors learn about your products and services, your company in general, that’s considered to be always a’brochure site ‘. 메이저사이트 If your purpose is to sell products and services online, you can have an e-commerce site. Perhaps you need your website to develop leads and capture the contact information of folks who are interested in your products or services. In that case, what you need is just a landing page, also called a lead capture or splash page. And, it is perfectly acceptable to want all or a combination of any these features. In fact, most sites serve a combination of purpose.
2. The essential aspects of an operational web site are:
· The domain name (i.e., www. your organization name dot com)
· The actual construction of the page(s) which can be then published on the Internet
· Se submission
Make sure that whoever you engage to build/design your web site provides all the aforementioned and it’s written in the contract.
You should choose your domain name. Schedule a time along with your consultant to either be on the phone together or at the exact same location whenever you go online to establish your domain name with the registrar (i.e., GoDaddy.com, NameCheap.com). **Begin to see the notes below regarding domain ownership.**
You want to have a dot com domain name unless there are immensely overriding reasons not to get one ending in dot com. People don’t think of web site addresses ending in dot net. All of the search engines default to dot com. Before you determine to get yourself a domain name that doesn’t end “.com” (probably because it’s taken), type the dot com name in the browser, to go to the site. See what your website is. Oftentimes the name is just’parked’and it might be for sale. That is a whole other topic to discuss so I won’t enter it here. If this is the case, though, contact me or another consultant to learn your alternatives for possibly purchasing it. Also, you may not want any dashes (hyphens) in the domain name.
Hosting can be something of a secret to the uninitiated. Think of it like this… You have an automobile, but it has to truly have a steady way to obtain fuel to go places. Hosting could be the fuel for the domain. You pay a hosting company to help keep your website visible on the Internet. Hosting companies charge monthly fees which are generally discounted when paid annually.
Whoever builds your website should submit it to the three main search engines, Google, Yahoo and MSN/Bing within the deal. They handle about 95% of all searches. Google alone garners 65% of all search activity.
Side note: You can find services which advertise that they’ll submit your website to a gazillion search engines for “a couple hundred dollars “.Don’t bite. Submitting a site to the Big 3 has a few minutes. If you aren’t currently working with a consultant and might like to do it yourself, call me (888-494-8445) and I’ll walk you through it.
3. Other aspects of having a functional web site are:
· SEO – se optimization
· A shopping cart application, or another means of collecting payment, if you’re selling something online
· email configuration
It’s common for people to have a web site built, and then find so it doesn’t do anything. They think it’s broken. Building it and setting it up on the Internet is one part. Obtaining the search engines to find it so people can visit is another part. Often the person who builds your website doesn’t do any optimization. Sometimes they could (meaning they understand how to), nonetheless it is known as another’competency’or’deliverable ‘. Put simply, SEO costs extra. And it should. Se optimization is a very specialized field. The people who do SEO well often specialize in doing only SEO. It’s intense work, methods for effectiveness can change rapidly; which means practitioners must keep themselves educated, which takes some time and money.
Nevertheless, basic se optimization needs to be prepared for all sites. And it doesn’t take a PhD to do it. If your online designer/builder doesn’t understand how to do this, or doesn’t might like to do it, you will need to find somebody who does. The designer/builder probably has someone they could refer you to. Make sure to have SEO addressed when you yourself have your website built, otherwise “they’ll not come “.
Notes about domain ownership I’m not an attorney so be advised that everything stated here is my understanding, not legal advise. If you need/want legal advice, contact an attorney.
Technically, domains aren’t owned. They’re’leased ‘. Once you see a domain is available, it is technically the’lease’that’s being transferred, not ownership. No one can own a domain. Maybe the government can, I don’t know.
Here’s that which you absolutely have to know and look closely at: Your domain name should be registered in your personal name or your organization’name. Period. It’s common practice for consultants/web designers to join up your website through their own account and start work when you have entered into an agreement with them. In many cases, this is done to expedite the procedure, not to deceive or make the most of you.
Ask for a printout from WhoIs which shows the name and contact information of the registered owner, your website administrator and the technical advisor. If you may not appear since the registered owner, ask the consultant to transfer the domain, free of charge, to you. There is usually no cost from the registrar (GoDaddy, NameCheap etc.) to do this transfer. Transferring the name is just a simple procedure. Doing it NOW will prevent plenty of headaches and legal hassles down the road. After they say the transfer is done, get written verification for the records.
Enter your domain name at the top of the page where it says “take up a domain search “.When the page comes up showing that domain is taken, click onto the “click here for info” link that appears soon after the domain name. You may need to key in a verification code (uniquely generated everytime the page appears), then submit. The data that appears with this final page could be the name and contact information for the registered owner of the site. If you’re not onto it, that you don’t own it.
Along with the obvious ownership issues, there are other reasons to have the domain in your name. You want to be notified when the renewal comes due (this date can look on the WhoIs info); if the domain name isn’t renewed, it becomes available and can become offered to people in 30-60 days after the renewal date. The domain you’ve spent time and energy integrating into your organization will undoubtedly be purchased by another person and it will undoubtedly be gone forever. The website can be’high jacked'(redirected and absorbed by someone else) or it can simply disappear. Most of these scenarios can, and have, happened. If you should be not the master of record, you legally haven’t any rights.
If you have a web site on the Internet, and find it is not registered in your name, contact the person who established the domain right away. Ask so it be utilized in you and that documentation be provided to verify the transaction. The consultant may want to charge for his/her time, but may be available to negotiation with this point.
Unfortunately, many people see themselves in the career of experiencing a web site up and running and their relationship with the consultant is now significantly less than optimum, or worse, nonexistent. In this instance, contact the registrar (GoDaddy, Network Solutions, etc.) and ask for their protocol. It’s my understanding that circumstances may exist wherein ownership may be transferred.